Stuff we write about

Everybody loves a Smooth Landing.

When we welcome visitors to our website it’s really easy to just point them in the direction of the Home Page and hope they take the time to look around before they find what they really want. Depending on how easy your website is to navigate, and how much time and motivation your visitors have, that could be a bit of a bumpy ride.

But, what if there was a way to welcome visitors in a more personalized way, acknowledging where they’ve come from and pointing them towards what they’re looking for? Well, good news, there is. It’s really easy to do, it can make a huge difference to both them and you and it’s called a Landing Page.

If you use something like WordPress then it’s really easy to make one up yourself, if not, have a chat with your Graphic/Web Designer who should be able to do one for you (for a price).

Put simply, a landing page is a page on your website geared specifically to traffic coming from a particular place i.e. the link to your company website from your LinkedIn Profile. They are not generally visible as part of your normal website, just through the link you provide.

By making sure that only people who click on that specific link will reach that particular page means you already have a whole load of information you can use to make the content more personal, more relevant and more valuable – and your visitors will love that!

For example, I have a Landing Page for people who click through to my site from my Linked Profile. On it, I thank them for visiting from LinkedIn. Because they’ve come from LinkedIn it would seem sensible to think that that’s something that might interest them so I provide direct links to my articles and blog posts about LinkedIn and how to use it. I also take the opportunity to show adverts for any of upcoming LinkedIn training courses I have.

Obviously it’s not going to be the same for everyone – that’s the whole point. If you use LinkedIn to recruit you might want a page that focuses on careers, if you use Twitter to build sales, you might want a Landing Page that publicizes a discount for people coming from a particular site – the options are endless. What’s important is that you think about where the visitors are coming from and what they’ll want to see, and then provide them with it!

Why bother?

Well, for a start it’s better for the people coming to your website. They feel more valued, they don’t get lost looking for information and they’re more likely to stick around.

But there are advantages for you too. Using landing pages makes it really easy to ensure people seethe content most relevant to them. Plus it makes it really easy to measure and monitor your traffic.

You’ll be able to see how many people are coming to your site from LinkedIn, Twitter or wherever you posted the link. You’ll be able to see what they look at once they’re there. And, as a result, you’ll be able to provide more targeted and relevant contact to increase the number of people clicking through and potentially increasing your conversions rate of visitors to enquiries to clients.


When it’s so easy to do and it has such massive advantages, why wouldn’t you?



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“Lucy is brilliant at putting together all the components needed to make the various social media platforms work for businesses. She has helped me, clients and associates make WordPress blogs, LinkedIn profiles and Facebook work highly effectively as business promotion tools. She is fast, efficient, technically competent and able to assemble promotional messages that work. If you need practical help sorting out your business social media presence then hire Lucy now.” — Carl French, Replico

Lucy came to our offices to help us understand and to get more out of LinkedIn. Lucy was very relaxed and informative and was very patient with my constant questions. We now have a much better understanding and are getting more from LinkedIn. As an added benefit Lucy is always online to help with the bits you forgot :). I definitely recommend Lucy's services." — Mark Reed, ATG Spectrum

"We brought Lucy in to consult on Social Media marketing campaign planning for our biggest customer. Just one month after Lucy's Social Media Consultation we have already seen a 200% ROI from people who have come back to the website and purchased more products. I have no hesitation in recommending Lucy for all Social Media training and inbound marketing campaign management consulting." — Brad Bishop, Areatrade

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“I wanted to use Linkedin to build my business profile and make new connections. I didn't know where to start and Lucy was recommended to me by a colleague. She has been extremely professional and what she doesn't know about Linkedin is not worth writing about. She has helped me fully understand how to use Linkedin in my business, without making it complicated. Highly recommended.” — Barry Marcus, Property Asset Finance

“Lucy came to our office to conduct a thorough, advanced LinkedIn workshop. All of us learned important things that we could use immediately, and we loved Lucy's 'can-do' attitude! She helped us fix some issues that had been bugging us for months. This lady knows her stuff and provides excellent, great value training. Highly recommended.” — Mindy Gibbins-Klein, The Book Midwife

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